| Why You Should Market Your Service Business To Senior Citizen’s Facilities |
| by: Isaac Louie |
| Just about every service type business can benefit by marketing thier service to “Senior Citizen’s Homes”. This is especially true when you are just starting out and your calendar is empty, or during your slow times.Now I’m not talking about marketing to the senior citizen’s directly, I’m talking about marketing to the facility that they live in. There are three main types of facilities, Independant Living, Assisted Living, and Nursing. Most service businesses will market to the first two, and some service business can market to the Nursing.
Here are some of the types of businesses successfully marketing thier services to these “Senior Citizen’s Homes”: Musicians, Yoga Instructors, Photographers, Speakers, Hair/Beauty Stylists, Magicians, Clowns, scrapbooker’s, Cooks…and many more! Almost every facility that has houses seniors has an “Activity Director”, who plans activitys daily for thier seniors. They are always looking for things to bring in for thier seniors to do. For example I know of a lady who runs a vintage/thrift store. She brings down old clothes and puts on a fashion show with the seniors as the models. There’s a photographer who goes in with her digital camera and takes portaits of the seniors and sells the pictures for several dollars. Personally I am a magician, and usually I am brought in to do magic shows at “monthly birthday parties” for the seniors. There’s a professional speaker that goes in and does a talk about getting scammed. You always hear on the news about seniors getting scammed by the latest “too good to be true offer”. Now keep in mind that many of these facilities are one a limited budget, so I don’t get my full fee when I do my show. I discount my show for seniors during my slow times of year, and this helps keeps my schedule full year round and my bills paid. In addition to money, you are also doing a good deed by marketing your service to seniors. A great side bonus of marketing your service to seniors is that you get free exposure to people who are in a position to hire you at your full fee. For example, lets say you are a photographer and you go in a do a great job taking pictures of the seniors. You aren’t just being seen by the seniors, but the staff also sees you and knows what you do. So if an employee is planning a wedding, or the facility is planning a corporate event…guess who they will call…You! Another great thing about marketing to these facilities is that they are easy to find, just open up your yellow pages and start calling or mailing! Isaac Louie |
| About the Author |
| Isaac Louie is a professional magician based in Seattle, WA. Isaac has also written a “how-to” course for entertainers (www.perform4seniors.com) about how to market thier services to seniors citizens facilities. |
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Why You Should Market Your Service Business To Senior Citizen’s Facilities
Training Seminar Tips and Tricks For Solutions Providers Part 2
| Training Seminar Tips and Tricks For Solutions Providers Part 2 |
| by: Joshua Feinberg |
| Training seminars are a savvy marketing strategy. As a Solutions Provider they warrant serious consideration. Hosting a successful training seminar, however, requires a lot of work and planning. Last time we talked about some ideas for getting the most out of your training seminars. Here we present some more tips and tricks and some ideas on how to decide who to invite and how to invite them. Make the content of the training seminar fun and entertaining. Try to get the audience involved. Ask questions, have people show their hands, have them volunteer information. Use as many participative learning techniques as possible.
Provide a handout at the training seminar with your company information all over it. Put some blanks the paper and have them fill in information as part of the participatory learning. This makes the attendees feel like they own the paper and are more likely to hold on to it. Invite your best clients to the training seminars. This creates good will and chances are they will talk to other attendees about their experience with you. You may even be able to incorporate a few testimonials into your training seminar presentation. Practice your delivery. If you are nervous about speaking, join Toastmasters and practice until you are comfortable leading a training seminar. Whether delivering a seminar or not, the more comfortable you are making group presentations the more successful you will be in most of your marketing activities. Generate demand for your own training seminars by speaking at other peoples’ events: Speak at a Chamber of Commerce breakfast, participate at a Rotary meeting, get on a panel at a user group meeting, etc.. Ask your clients whether they know of people who would be interested in attending your training seminar. These people will be predisposed to trusting you because they already know someone that you provide services to. Invite everyone on your contact list to your training seminar. Use postcards, email, phone calls, etc… Place inserts advertising your training seminar in newsletters that you send out. Consider renting target lists for a direct mail campaign for your training seminar. The Bottom Line on Training Seminars Training seminars are a wonderful addition to your marketing strategy. They are labor intensive and the first few can be a little intimidating. If you keep your eye on the prize so to speak – the fact that training seminars reach more people and generate a lot of positive buzz, you should quickly conclude that the effort involved in putting on a training seminar more than pays for itself. Copyright MMI-MMVI, Computer Consulting 101. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance} |
| About the Author |
| Joshua Feinberg, co-owner of Computer Consulting 101, gets computer consulting businesses more steady high-paying clients. Now you can too with your free access pass to proven computer consulting secrets at http://www.Computer-Consulting-101.com |
| About The Origin Of Bonsai |
| by: Patrick Desnoyers |
| Miniature trees are originally rooted in the mountains of China, where only a specific species of plants and trees grow. Because of its hostile weather conditions, the trees were often stunted and contorted. The strong mountain winds also left these trees twisted in ice and the cold. Essentially, it is nature that has rendered the inspiration for the art of potting trees as students of the art do their best to mimic what nature has created. By “training” trees through specialized means of pruning and shaping them to a desired height and structure, these students of the art were able to recreate the sample nature has provided.Bonsai, a Japanese term for “miniature potted trees”, actually originated from the Chinese. Called “pensai” in China, these miniature trees first appeared in artworks and poems in this Asian country in 200 B.C. Early own, the mini-tree, or rather, the work of art, has already become a symbol of harmony and tranquility. Chinese Monks and the nobles or upper class, who appreciated the beauty and significance of plants and trees or nature in general, cultivated mini-landscapes of mountains, rivers and little tree houses placed on big plates. Sometime in the 15th or 16th century, this artistic hobby grew among the people of Southeast China. Many of them have become master designers and experts of the art of tree potting. What was first known as a hobby for Chinese artists, monks and nobles in those days became a significant part of modern day Japanese tradition.
How this came to Japan was made possible through the officials of the Japanese government, who often come to China at the height of the Tang Dynasty and have brought the art back home. During the Kamakura period, while Zen Buddhism was introduced in Japan, these Zen masters also introduced the hobby of tree potting to its people. As a result, it became widely popular among the wealthy class (daimyos or feudal lords), the merchants and even the Samurais. In addition to this, daimyos even sought pottery masters on their employ, to make one of kind pots for their miniature plants. Initially popular among the Japanese priests, the ruling class and those on the upper hierarchy, Bonsai eventually reached popularity with the middle class. As Japanese culture and their way of living dictates it, where the Japanese have always believed in keeping a harmonious relationship with their surroundings as beneficial, miniature gardening became one of Japan’s favorite pastimes. The fact that these potted trees took up just a small space inside the house was also compatible with how the Japanese lived. It was during these times too, that the word “bonsai” was coined. Today, the art of Bonsai is still practiced in China. It is characteristically different from the Japanese versions as they are somewhat bigger than the popular Japanese Bonsai. And while thinking of potted trees, one easily attributes this to Japan, the hobby/art form appeals not only to the people of the East today, but students and enthusiasts all over the world have also become devotees to the art of tree potting. |
| About the Author |
| Patrick Desnoyers
Avid full time hobby bonsai grower. As been practicing bonsai and gardening for more then 8 years. Owner of http://www.mishobonsai.com, a website with ressource for bonsai seeds and tree seeds. |
